AI can write you a meal plan in three seconds. It's never had to eat one.
Programming and nutrition built by a Certified Sports Nutritionist who has lived every goal you're chasing.
Breakfast: oatmeal, berries, Greek yogurt
Lunch: grilled chicken salad
Snack: apple and almonds
Dinner: salmon, rice and broccoli
Total: 2,200 calories
Fast. Confident. Short.
Researchers asked AI chatbots for 2,200 calorie meal plans. The plans averaged 1,874. Plans written for teenagers came up 695 calories short.
Asked sports nutrition questions, six chatbots were rated accurate between 31% and 74% of the time. AI-written training programs lacked personalization, used unrealistic progressions and skimped on safety.
Meanwhile, in a trial of 1,269 people across seven countries, personalized advice changed diets more than generic advice did.
AI can inform. It can't know you.
Sources 1, 2, 3, 4, 5
Been there.
Troy has had to put on muscle. He's had to cut body fat. He knows what it's like to eat for a season, not a photo, and to do it around real life, real food and what you believe.
Theory is one thing. Living it is another. When he builds your plan, he builds one he knows you can live with, because he's lived it.
The credential that counts.
The CISSN is the International Society of Sports Nutrition's credential for practitioners.
It takes a university degree or years in the field, a 200-question exam written by research scientists with 70% to pass, and continuing education every year to keep it.
The ISSN, founded in 2003, is the only non-profit academic society dedicated to evidence-based sports nutrition. Its position stands on protein, creatine, caffeine and more set out what the evidence actually supports.
Canadian count as of September 2026.
Sources 6, 7, 8, 13Slow is fast.
The right plan isn't the most aggressive one. It's the one built for you, and the one you can live with.
Your plan, from your numbers.
Programming
Built from your assessment results and periodized for your season: strength, power, speed and engine. Adjusted every time we retest.
Nutrition assessment
How you eat now, what you're training for, and what your life actually looks like.
Your plan
Built around your food, your schedule, your beliefs and your goal, whether that's gaining muscle, losing body fat or fuelling a long season.
Check-ins
Regular check-ins and adjustments to keep it working. Online coaching is available if you train away from Sudbury.
Price
Prices change, so contact us for current rates.
Real plan. Real person.
Start with a free 30-minute consultation. Bring your goal. We'll bring the science.
Sources
- Hieronimus et al. 2024, AI-generated meal plans and energy targets
- Frontiers in Nutrition 2026, AI meal plans for adolescents vs dietitian plans
- Solomon & Laye 2025, Accuracy of chatbots on sports nutrition
- Genç et al. 2025, Evaluating AI-generated training programs
- Celis-Morales et al. 2017, The Food4Me personalized nutrition trial
- ISSN, CISSN certification requirements
- ISSN, About the International Society of Sports Nutrition
- ISSN, Directory of sports nutritionists
- Garthe et al. 2011, Rate of weight loss in elite athletes
- Garthe et al. 2013, Energy surplus and weight gain in elite athletes
- Vigh-Larsen et al. 2020, Muscle glycogen in a simulated ice hockey game
- Jäger et al. 2017, ISSN position stand on protein and exercise
- ISSN position stands, Journal of the International Society of Sports Nutrition